THIS IS OUR BIGGEST CELEBRATION YET

Fifteen years ago I made a promise to every woman who walked through these doors. Today I am honoring that promise with our biggest sale ever.

That is why I am launching our Anniversary Sale, with up to 70% off storewide.

This is not just a promotion. It is my way of giving back to every woman who has been part of this journey and saying thank you for 15 beautiful years together.

  • 10% EXTRA OFF ON 2 ITEMS
  • 15% EXTRA OFF ON 3 ITEMS
  • 20% EXTRA OFF ON 4 ITEMS
  • 25% EXTRA OFF ON 5+ ITEMS

Stock is limited, once an item sells out, it’s gone!

*Discounts are automatically applied at checkout.

329 products

Save 50%
Davina – Sleeveless Black Lace Midi Dress
Davina – Sleeveless Black Lace Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Anneliese – Black Mini Dress with Gold Zip
Anneliese – Black Mini Dress with Gold Zip Sale price£49.95 Regular price£100.00
Save 64%
Nicole – Tiered Halterneck Maxi Dress
Nicole – Tiered Halterneck Maxi Dress Sale price£49.95 Regular price£140.00
Save 61%
Kirsty – Corset Maxi Dress with Scarf
Kirsty – Corset Maxi Dress with Scarf Sale price£34.95 Regular price£90.00
Save 50%
Roxanne – Vintage Printed Midi Dress
Roxanne – Vintage Printed Midi Dress Sale price£29.95 Regular price£60.00
Save 56%
Shannon – Elegant One-Shoulder Maxi Dress
Shannon – Elegant One-Shoulder Maxi Dress Sale price£39.95 Regular price£90.00
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Yasmin – Sleeveless Cowl Neck Dress
Yasmin – Sleeveless Cowl Neck Dress Sale price£34.95 Regular price£70.00
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Tansy – Flowing V-Neck Maxi Dress
Tansy – Flowing V-Neck Maxi Dress Sale price£39.95 Regular price£105.00
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Florence – Relaxed Striped Pinafore Dress
Florence – Relaxed Striped Pinafore Dress Sale price£34.95 Regular price£70.00
Save 70%
Rachel – Elegant Two-Piece Occasion Dress
Rachel – Elegant Two-Piece Occasion Dress Sale price£39.95 Regular price£135.00
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Jilian – Bohemian Lace Maxi Dress
Jilian – Bohemian Lace Maxi Dress Sale price£49.95 Regular price£170.00
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Harriette – Sleeveless Striped Shirt Dress
Harriette – Sleeveless Striped Shirt Dress Sale price£29.95 Regular price£60.00
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Kayleigh – Flowing Halterneck Summer Dress
Kayleigh – Flowing Halterneck Summer Dress Sale price£34.95 Regular price£70.00
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Heidi – Embroidered Linen Blend Dress
Heidi – Embroidered Linen Blend Dress Sale price£39.95 Regular price£100.00
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Fern - Floral Mini V-Neck Dress
Fern - Floral Mini V-Neck Dress Sale price£49.95 Regular price£100.00
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Phoebe - Sleeveless Cotton and Linen Dress
Phoebe - Sleeveless Cotton and Linen Dress Sale price£34.95 Regular price£70.00
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Marlow - Cotton Dress with Zip Pocket
Marlow - Cotton Dress with Zip Pocket Sale price£34.95 Regular price£70.00
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Save 33%
Athena - Elegant Halterneck Maxi Dress
Athena - Elegant Halterneck Maxi Dress Sale price£39.95 Regular price£60.00
Save 50%
Valentina – Chiffon Halterneck Mini Dress
Valentina – Chiffon Halterneck Mini Dress Sale price£49.95 Regular price£100.00
Save 70%
Aureliah – Sleeveless Midi Dress with Pockets
Aureliah – Sleeveless Midi Dress with Pockets Sale price£44.95 Regular price£150.00
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Bellisara – Bohemian Maxi Dress
Bellisara – Bohemian Maxi Dress Sale price£39.95 Regular price£80.00
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Zorina - Lightweight Floral Midi Dress
Zorina - Lightweight Floral Midi Dress Sale price£34.95 Regular price£85.00
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Romina - Pleated Cape Sleeve Maxi Dress
Romina - Pleated Cape Sleeve Maxi Dress Sale price£49.95 Regular price£150.00
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Myla - Sleeveless Dragonfly Dress
Myla - Sleeveless Dragonfly Dress Sale price£39.95 Regular price£80.00
Save 59%
Leah - Corset Maxi Occasion Dress
Leah - Corset Maxi Occasion Dress Sale price£64.95 Regular price£160.00
Save 69%
Tasha - Flowing Floral Midi Dress
Tasha - Flowing Floral Midi Dress Sale price£39.95 Regular price£130.00
Save 50%
Shelby - Elegant Chiffon Maxi Party Dress
Shelby - Elegant Chiffon Maxi Party Dress Sale price£44.95 Regular price£90.00
Save 60%
Aimee - Floral V-Neck Midi Dress
Aimee - Floral V-Neck Midi Dress Sale price£39.95 Regular price£100.00
Save 55%
Maureen - High Neck Ruched Maxi Dress
Maureen - High Neck Ruched Maxi Dress Sale price£44.95 Regular price£100.00
Save 53%
Saskya - Sleeveless Cotton and Linen Maxi Dress
Saskya - Sleeveless Cotton and Linen Maxi Dress Sale price£34.95 Regular price£75.00
Save 50%
Lou - Flowing Pleated Maxi Dress
Lou - Flowing Pleated Maxi Dress Sale price£49.95 Regular price£100.00
+3
Save 64%
Asha - Lace Maxi Dress with Ruffle Slit
Asha - Lace Maxi Dress with Ruffle Slit Sale price£49.95 Regular price£140.00
Save 50%
Sadie - Flowing Elegant Maxi Dress
Sadie - Flowing Elegant Maxi Dress Sale price£44.95 Regular price£90.00
Save 70%
Madison - Flowing Ruffle Maxi Dress
Madison - Flowing Ruffle Maxi Dress Sale price£44.95 Regular price£150.00
Save 70%
Aubrey - Lace V-Neck Maxi Dress
Aubrey - Lace V-Neck Maxi Dress Sale price£44.95 Regular price£150.00
Save 68%
Zosia - Vintage Elegant Maxi Dress
Zosia - Vintage Elegant Maxi Dress Sale price£49.95 Regular price£155.00
Save 70%
Nessa - Pleated Maxi Dress with Notched Collar
Nessa - Pleated Maxi Dress with Notched Collar Sale price£44.95 Regular price£150.00
Save 59%
Lumi - Layered Summer Dress with V-Neck
Lumi - Layered Summer Dress with V-Neck Sale price£34.95 Regular price£85.00
Save 50%
Kenza - Wrinkle-Free Summer Dress
Kenza - Wrinkle-Free Summer Dress Sale price£34.95 Regular price£70.00
Save 60%
Brea – Cold Shoulder Maxi Dress
Brea – Cold Shoulder Maxi Dress Sale price£49.95 Regular price£125.00
Save 50%
Quilla - Airy Layered Mini Dress
Quilla - Airy Layered Mini Dress Sale price£49.95 Regular price£100.00
Save 50%
Camille - Embroidered Halter Evening Dress
Camille - Embroidered Halter Evening Dress Sale price£49.95 Regular price£100.00
+1
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Isolyn – Dragonfly Print Midi Dress
Isolyn – Dragonfly Print Midi Dress Sale price£34.95 Regular price£70.00
Save 69%
Marcelline – Linen & Cotton Maxi Dress
Marcelline – Linen & Cotton Maxi Dress Sale price£39.95 Regular price£130.00
+1
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Odelisse – Bohemian Maxi Dress with Artistic Print
Odelisse – Bohemian Maxi Dress with Artistic Print Sale price£44.95 Regular price£90.00
Save 65%
Maelle – Polka Dot Strapless Maxi Dress
Maelle – Polka Dot Strapless Maxi Dress Sale price£34.95 Regular price£100.00
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Illyria – Striped Ruffle Sleeve Midi Dress
Illyria – Striped Ruffle Sleeve Midi Dress Sale price£44.95 Regular price£90.00
+1
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Serenella – Baroque Maxi Dress with V-Neckline
Serenella – Baroque Maxi Dress with V-Neckline Sale price£34.95 Regular price£70.00
+3
Save 61%
Tyla - Breezy Plaid Sleeveless Dress
Tyla - Breezy Plaid Sleeveless Dress Sale price£34.95 Regular price£90.00
+1
Save 61%
Venetia - Elegant Printed Dress
Venetia - Elegant Printed Dress Sale price£34.95 Regular price£90.00