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THIS IS OUR BIGGEST CELEBRATION YET

Fifteen years ago I made a promise to every woman who walked through these doors. Today I am honoring that promise with our biggest sale ever.

That is why I am launching our Anniversary Sale, with up to 70% off storewide.

This is not just a promotion. It is my way of giving back to every woman who has been part of this journey and saying thank you for 15 beautiful years together.

  • 10% EXTRA OFF ON 2 ITEMS
  • 15% EXTRA OFF ON 3 ITEMS
  • 20% EXTRA OFF ON 4 ITEMS
  • 25% EXTRA OFF ON 5+ ITEMS

Stock is limited, once an item sells out, it’s gone!

*Discounts are automatically applied at checkout.

37 products

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Beatrix – Sleeveless V-Neck Floral Midi Dress
Beatrix – Sleeveless V-Neck Floral Midi Dress Sale price£49.95 Regular price£100.00
Save 46%
Bronte – Floral Halter Neck Maxi Dress
Bronte – Floral Halter Neck Maxi Dress Sale price£59.95 Regular price£110.00
Save 50%
Arabella – Floral Print V-Neck Tiered Midi Dress
Arabella – Floral Print V-Neck Tiered Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Blair – Halter Neck Floral Midi Dress
Blair – Halter Neck Floral Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Alfiea – Geometric Print Long Sleeve Midi Dress
Alfiea – Geometric Print Long Sleeve Midi Dress Sale price£49.95 Regular price£100.00
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Edie – Patterned V-Neck Three-Quarter Sleeve Midi Dress
Edie – Patterned V-Neck Three-Quarter Sleeve Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Darcy – V-Neck Draped Waist Midi Dress
Darcy – V-Neck Draped Waist Midi Dress Sale price£49.95 Regular price£100.00
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Eliza – Floral V-Neck Short Sleeve Maxi Dress
Eliza – Floral V-Neck Short Sleeve Maxi Dress Sale price£49.95 Regular price£100.00
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Flora – Floral V-Neck Maxi Dress with Short Sleeves
Flora – Floral V-Neck Maxi Dress with Short Sleeves Sale price£49.95 Regular price£100.00
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Clementine – Geometric Print Long Sleeve Tiered Midi Dress
Clementine – Geometric Print Long Sleeve Tiered Midi Dress Sale price£49.95 Regular price£100.00
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India – Square Neck Floral Midi Dress
India – Square Neck Floral Midi Dress Sale price£49.95 Regular price£100.00
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Imogen – V-Neck Short Sleeve Gathered Waist Midi Dress
Imogen – V-Neck Short Sleeve Gathered Waist Midi Dress Sale price£49.95 Regular price£100.00
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Hattie – Short Sleeve Summer Dress
Hattie – Short Sleeve Summer Dress Sale price£49.95 Regular price£100.00
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Georgie – Sheer Layered V-Neck Maxi Dress with Tie Waist
Georgie – Sheer Layered V-Neck Maxi Dress with Tie Waist Sale price£49.95 Regular price£100.00
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Harriet – Button-Front Midi Dress
Harriet – Button-Front Midi Dress Sale price£49.95 Regular price£100.00
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Lara – Short Sleeve Waist-Fitted Floral Textured Maxi Shirt Dress
Lara – Short Sleeve Waist-Fitted Floral Textured Maxi Shirt Dress Sale price£49.95 Regular price£100.00
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Iris – V-Neck Short Sleeve Floral Maxi Dress
Iris – V-Neck Short Sleeve Floral Maxi Dress Sale price£49.95 Regular price£100.00
Save 50%
Lilia – Floral Wrap V-Neck Maxi Dress
Lilia – Floral Wrap V-Neck Maxi Dress Sale price£49.95 Regular price£100.00
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Jemima – Off-Shoulder Floral Ruffle Tiered Maxi Dress
Jemima – Off-Shoulder Floral Ruffle Tiered Maxi Dress Sale price£49.95 Regular price£100.00
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Mabel – Diamond Pattern Tiered Midi Dress
Mabel – Diamond Pattern Tiered Midi Dress Sale price£49.95 Regular price£100.00
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Mollie – Pleated Midi Dress
Mollie – Pleated Midi Dress Sale price£49.95 Regular price£100.00
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Matilda – Long Sleeve Maxi Dress with Waist Tie
Matilda – Long Sleeve Maxi Dress with Waist Tie Sale price£49.95 Regular price£100.00
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Ottie – V-Neck Short Sleeve Pleated Maxi Dress
Ottie – V-Neck Short Sleeve Pleated Maxi Dress Sale price£49.95 Regular price£100.00
Save 50%
Pippa – Floral V-Neck Long Sleeve Maxi Dress
Pippa – Floral V-Neck Long Sleeve Maxi Dress Sale price£49.95 Regular price£100.00
Save 50%
Nancy – Floral Sheer Long Sleeve Maxi Dress
Nancy – Floral Sheer Long Sleeve Maxi Dress Sale price£49.95 Regular price£100.00
Save 50%
Primrose – Off-Shoulder Floral Shirred Midi Dress
Primrose – Off-Shoulder Floral Shirred Midi Dress Sale price£49.95 Regular price£100.00
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Robyn – Floral V-Neck Midi Dress with Puff Sleeves
Robyn – Floral V-Neck Midi Dress with Puff Sleeves Sale price£49.95 Regular price£100.00
Save 50%
Saffron – Abstract Print V-Neck Wrap Waist Midi Dress
Saffron – Abstract Print V-Neck Wrap Waist Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Thea – Floral V-Neck Tiered Maxi Dress
Thea – Floral V-Neck Tiered Maxi Dress Sale price£49.95 Regular price£100.00
Save 50%
Tabitha – Geometric Print V-Neck Tiered Midi Dress
Tabitha – Geometric Print V-Neck Tiered Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Verity – Short Sleeve Striped Tiered Midi Dress
Verity – Short Sleeve Striped Tiered Midi Dress Sale price£49.95 Regular price£100.00
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Bella – Paisley Print V-Neck Short Sleeve Midi Dress
Bella – Paisley Print V-Neck Short Sleeve Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Tilly – Geometric Print V-Neck Tiered Knee-Length Dress
Tilly – Geometric Print V-Neck Tiered Knee-Length Dress Sale price£49.95 Regular price£100.00
Save 50%
Anya – Off-Shoulder Floral Maxi Dress
Anya – Off-Shoulder Floral Maxi Dress Sale price£49.95 Regular price£100.00
Save 50%
Zara – Floral V-Neck Maxi Dress with Three-Quarter Sleeves
Zara – Floral V-Neck Maxi Dress with Three-Quarter Sleeves Sale price£49.95 Regular price£100.00
Save 50%
Effy – V-Neck Short Sleeve Tiered Midi Dress
Effy – V-Neck Short Sleeve Tiered Midi Dress Sale price£49.95 Regular price£100.00
Save 50%
Frankie – Sleeveless V-Neck Floral Midi Dress
Frankie – Sleeveless V-Neck Floral Midi Dress Sale price£49.95 Regular price£100.00

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